Google announced a change to the matching behavior for phrase match keywords that will significantly expand the search terms these keywords will be eligible to serve for. The phrase match option has long been considered a middle ground between exact and broad match keywords, but this change moves phrase match significantly closer to broad match terms. Also, broad match modified (BMM) keywords will no longer be…

With Google’s recent announcement that product listings on Google’s shopping tab will be free, many e-commerce retailers are wondering how to opt-in, how to optimize, what the actual impact will be on their business, or even what these free listings look like.  We’ve compiled a one-stop resource for retailers to help guide and understand the changing shopping landscape and…