Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point of paying for clicks when I have organic links on the first page for free? This is a fair question. That’s why we’ve listed the many reasons to use pay per click advertising when you rank high organically.

“Geddon” can be a scary when appended to any word, especially when it’s a word we are all familiar with. This usually is indicative of something about to, or that already already did, go wrong. Take for example, the most recent development of this, mobilegeddon. Before Google released their mobile-friendly algorithm update on April 21st, 2015…