If you’re a marketer, you’ve no doubt noticed the reach and penetration of traditional advertising strategies dwindling over the past decade due to the rising popularity of ad-blocking software and ad-free streaming services, and the decline of print publications and cable subscriptions. So, what’s a savvy marketing strategist to do to get their company’s name…

Comparing Community Management, Publishing, and Reporting Capabilities Social media marketing can be one of the most powerful tools in marketing manager’s mix. User information available to marketers on social platforms like Facebook and Instagram allow unprecedented targeting and personalization opportunities. But with all this data comes the challenge of truly understanding your brand’s social audience,…