It’s no secret that the primary focus of SEO in recent years has been on “quality content”. In fact, the phrase is so frequently used by Google, that it has started to sound somewhat cliché. However, when Google released its August 1st, 2018 core algorithm update, it showed how serious it was about factoring content…

Background: Orthology Physical Therapy is a small chain of state-of-the-art sports physical therapy clinics with locations in the NYC, Minneapolis, and the Long Island areas. The company focuses on speedy injury recovery and effective pain treatment, with the goal of increasing clients’ range and ease of motion. After working with AmsiveDigital to improve their paid…