KEI – Keyword Effectiveness Index Selecting the right keywords for a web page is critical element of a successful campaign strategy, however, its important to evaluate the competitiveness of key term selected.  Selecting only highly competitive terms can lead to unrealistic goals and an unbalanced approach to attain increase in traffic.  Join one of our…

How to add keywords to your web site There are many aspects to optimizing your individual web pages from meta data, to keyword density, proximity, images, videos, etc.  Join Sarah Dryden (Digital Strategist) as we  we talk a little SEO and touch on this one element of on page optimization, introducing key phrases into your…