In this landing page test, we wanted see if we could increase leads for our paid search client, a medical sharing provider, by adding a tracking phone number to an alternate landing page. This would also have the effect of reducing their cost-per-lead (CPL).

A tradition we started last year with Digital Marketing Predictions in 2011, Michael Stearne and I do our best to point out what is in the horizon in 2012.  We will careful with the champagne this year, :)  Happy New Year!