With the unpredictability of this year so far, marketers have had to make some tough decisions on how marketing dollars are being spent, and how to prioritize channels that will sustain their business in this climate.  With the challenges of scaled back budgets, it is critical to not neglect an important piece of the equation which is maximizing on better conversion rates.    A well-designed and targeted landing page lies…

SEOs have many tools at their disposal, and those tools can offer an overwhelming amount of opportunities—one of these being Google Tag Manager (GTM). What is GTM, exactly? On a basic level, it is a script management platform that allows you to add scripts, tags, and lines of code to your site without the need…