July 30, 2020 Landing Page Testing Tools to Boost Your Conversion Rates With the unpredictability of this year so far, marketers have had to make some tough decisions on how marketing dollars are being spent, and how to prioritize channels that will sustain their business in this climate. With the challenges of scaled back budgets, it is critical to not neglect an important piece of the equation which is maximizing on better conversion rates. A well-designed and targeted landing page lies…
July 27, 2020 Video: 550 Winners & Losers – Google’s Latest Algorithm Update When Google unleashes core algorithm updates, it’s pretty simple: some sites win, some sites lose.In our latest video, our SEO Director, Lily Ray, and SEO & Content Specialist, Bambi Frazier, dive into the data behind the 550 biggest winners and losers in the Google May 2020 core algorithm update. VIDEO TRANSCRIPT Introduction – 0:00 –…
April 16, 2020 Marketing in a Recession: Separating Truth from Emotion to Overcome the Covid-19 Economic Downturn