Retail media networks are just getting started. As more retail media networks add advertising solutions and market share, advertisers are excited to see how retailers’ first-party data and advanced targeting can score big wins for consumer packaged goods (CPG) brands.

How can brands optimize organic social links to provide value and information knowing that there’s around a 50/50 chance users would read the link? We’re sharing one simple, yet impactful, optimization that can bring value to Twitter posts that share a link — updating a site’s automatic Twitter Card preferences.