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Digital Week in Review: Facebook and Bing Make Search More Social

Google’s New Locations Boss Sure Loves Foursquare; Silicon Valley Insider
Marissa Mayer, formerly the VP of search product and user-experience, was recently moved to is currently the head of location-based and local services, and with that has spend more time getting familiar with the location based social site, Foursquare.

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A few notes from the Facebook PPC session at SMX East

There Are Significant Similarities Between Facebook Ads and Paid Search Though Facebook PPC is typically more top of the funnel, and paid search PPC is more bottom of the funnel, there are a number of similarities between the two: 1) Demographic/interest targeting on Facebook is akin to selecting keywords on paid search.  The more specific…

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