Twitter Offering $50 Million To Buy TweetDeck; Silicon Valley Insider
Twitter is in “advanced” talks to pay $50 million for popular Twitter client TweetDeck, the Wall Street Journal reports.
The Takeaway: TweetDeck is one of the more popular independent third party Twitter applications out there. It accounts for around 13% of all tweets sent out, and is generally the preferred app for Twitter “power users.” Those are the users Twitter wants on one of its official apps, not controlled by a growing rival like UberMedia. Who will win in this battle: UberMedia or Twitter?

Facebook Increases Ad Prices 40% on Rising Popularity; Bloomberg
Ads on Facebook Inc.’s site cost 40 percent more per click last quarter than in the previous three months, as the company’s social-networking dominance let it command higher prices, according to Efficient Frontier.