Until today, clicking on Google’s +1 button on search results, blog posts and other places really didn’t do anything publicly.  Google has now added the functionality to the +1 button that people would expect.  

Magazine publishers are looking to mobile action codes to bridge the gap between offline content and online engagement. Like many major successful social media marketing campaigns, Glamour’s latest initiative paired exclusive access to a star with their own significant social following (Rihanna: 44 million Facebook fans) with attractive financial incentives from advertisers.