As Product Listing Ads (PLAs) take up more real estate on the Google Search Engine Results Page (SERP), simultaneously reducing the number of text ads appearing on a SERP, controlling which products from a feed appear for which queries becomes ever more important. Text ads are matched to queries in a relatively straightforward process, and…

In this week’s Digital Week in Review, Google announces that they will begin rolling out ‘Shared Endorsements’. Similarly, Google has also modified their algorithm which will penalize websites that feature the mugshots of people who have been arrested, and lastly, Facebook has made minor updates to their Insight Data.